from period poverty to period care pioneer: ruby raut’s story of resilience
In this episode Ruby Rout tells me her inspiring story behind founding the UK's first fully leakproof reusable period-wear brand, WUKA. Ruby shares her incredible journey from growing up in period poverty in Nepal to moving to London with minimal resources, and ultimately establishing WUKA after an initial (small!) cash injection, and bootstrapping to the point of running a multi-million pound business. Ruby's story is one of resilience, innovation, and community-building. We talk about the challenges Ruby has faced, her unique approach to product development, and the importance of staying true to your values. A great listen for any founder whether your business is products-based or service-based, the lessons to building an audience and remaining resilient are absolutely universal.