pioneering wellness: nicola elliott on 20 years of neom
In this episode of Women's Business I meet Nicola Elliott - haver of great name first and foremost, but also founder of NEOM Wellbeing - who discusses the inspiration behind her brand that originated from her own experience with burnout. Nicola shares her journey from working in journalism to becoming an entrepreneur, the deep intent behind the look and feel of the NEOM brand, plus we dive into the challenges of balancing motherhood and business, the different standards we hold working mothers and fathers to, and insights on the importance of flexibility and hybrid working. She also reflects on the role of personal brand in NEOM's success and offers valuable advice for female founders on maintaining well-being and making smart choices in business. A warm and relatable voice who has built a formidable business.