pr for the people: making public relations accessible with the pr set founder, pippa goulden
In this episode, I welcome Pippa Goulden, founder of The PR Set to the pod. Pippa shares her journey from working in traditional PR agencies to launching her DIY PR membership aimed at helping small businesses, startups, and entrepreneurs, but also shares how launching the business enabled HER to create the work/life balance she wanted for herself.
We also dive into what PR actually is, the importance of using it as an integral part of your marketing strategy and not an afterthought, misconceptions around it, and how small businesses can leverage it strategically without needing large budgets. Pippa also discusses her personal experiences, challenges, and the transformative power of 'sending the f*cking email' and the ripple effect that has echoed in positive PR far beyond the thing itself.